Brand Discovery: Analyzed the Union Oyster House's brand to define its identity, target audience, and unique value propositions.
Sitemap Creation: Developed a high-level sitemap to organize the website's content in a way that enhances user navigation and storytelling.
Desktop and Mobile Wireframes: Designed wireframes for key templates, focusing on content layout and interaction flow for both desktop and mobile environments.
Visual Style Guide: Established a visual style guide, setting the foundation for the website's imagery, colors, fonts, and design elements.
Homepage Design and Refinement: Created and iteratively refined the home page design for both desktop and mobile, incorporating usability and storytelling improvements.
Template Design: Completed the design for additional page templates, ensuring consistency in navigation, content, and aesthetics across the site.
Overview
User-Centered Design: Learned the importance of structuring a website around the needs and behaviors of its target audience, facilitating an intuitive and engaging user journey.
Brand Storytelling: Gained insights into integrating a brand's history and values into the website design, using storytelling to connect with visitors and enhance brand loyalty.
Responsive Design: Developed skills in creating designs that adapt seamlessly across desktop and mobile platforms, ensuring accessibility and usability for all users.
Visual Communication: Explored the use of visual elements to convey brand identity and improve user interactions, from the choice of imagery to the application of color and typography.
Learnings
Union Oyster House
Summary
This project encapsulates a complete redesign of the Union Oyster House website, one of America's oldest restaurants, known for its rich history and seafood cuisine. The redesign process was structured into detailed assignments focusing on brand discovery, site mapping, wireframe creation, visual style development, and the design of both desktop and mobile interfaces. The goal was to enhance usability, storytelling, and conversion rates while maintaining the heritage and authenticity of this historic dining establishment.
